When I first started in business I needed a website so I approached a reputable local Orlando web designer to ask for a bid. I remember the designer telling me how great he was at graphic design and asked me how I wanted the website to visually appear. He asked me nothing about my actual business and what I was attempting to market and sell.
Being wet behind the ears in regard to the online world (this was in 1997!) I didn’t think much to his lack of questioning.
Fast forward to today and it still amazes me just how little web designers know about marketing websites. You see the problem is most web designers are artists rather than entrepreneurs. Most can put together visually stunning websites but 99% of the time, these sites lack a strong sales message.
As a consumer viewing a website, if a strong sales message can’t be identified within 3 seconds then the website is a sales failure. The average person looks at a website for 3 seconds before making a decision whether to hit the dreaded “close button” or continue viewing.
My goal when designing a brand/website is to create a strong sales message that will capture potential customers attention quickly and give them reasons to want to continue viewing your site. This is why I believe I marketing first, web design second.
Sometimes despite my advice, customers have their own ideas on what they want their websites message to be and that’s fine too.
I design websites including the following:
- Ecommerce sites with custom Content Management Systems such as Dr. Paula’s Skincare
- Advanced Social Media sites such as VIP Watch Club
- Simple information based websites such as Fubar
Whether you are searching for Orlando web design or national website design, my clients are located in various parts of the world so distance is not a factor.
As well as a stong message, I can create visually stunning websites that cover both ends of the design spectrum so please take a look at my web design potrfolio by clicking on the banner below or contact me for a no obligation marketing and design chat.