"99.2% of all businesses fail online. I will make sure yours succeeds!"
- Laurence Samuels, Owner of Broadstone Media
Marketing
Marketing
When I first started in business I approached a web designer to build me a site. I remember the designer asking me how I wanted the website to visually appear but asked me nothing about the actual business itself and what I was attempting to market and sell. When marketing a business and building your website, it is imperative you think of marketing before the actual website itself.
What good is a website if it doesn’t convert? I have seen some beautiful websites with top notch graphics that simply don’t convert because they lack fundamental marketing messages.
When choosing a designer to build your companies website, ask them what marketing experience they have and how they plan to use marketing within the site.
My clients websites are built around a well thought out marketing plan and yes the websites look visually top notch as well.
Let’s put our heads together and formulate a plan to poistion your business for online and offline success.
If you want to learn more about my thoughts on marketing, click here to visit my blog.
