Search Engine Optimization has become the internet red headed step child, especially over the last 3 years.
Every marketing company has raced to try to get a piece of the pie selling all kinds of services from link building to article writing.
I’m a big believer in SEO but if I wasn’t involved in the industry, I wouldn’t have a clue where to turn if I wanted to hire someone to help me climb the Everest mountain of all internet search engines…the coveted Google Page 1.
Firstly let me say that if you are interested in ranking your website, forget about all other websites other than Google, Yahoo and Bing. The rest make up a mere 3% of all internet searches. Personally I work towards gaining superior Google rankings and don’t worry too much about the other 2. Bing or Yahoo will never upstage Google’s kung fu death grip it has on the search market. Google’s simply too good at what it does and it’s getting better.
Some business turn to SEO forums in hopes of finding clear information about Google domination. Most of the time they are pelted with”special offers”; people selling information packages touting new ways to beat Google.
Back-links, forum commenting, social bookmarking blah blah blah. These are all techniques used to make the potential buyer believe they can miraculously jump to the number 1 spot on Google for their specific keywords. What the courses don’t tell you is that Google only places a small percentage of weight on outdated techniques as back-links.
From my experiences these purchased “special offers”s gather hard drive dust. Who has the time to read through a 400 page course let alone implement the techniques on the off chance (and I do mean off chance) they may work?
So what’s the answer for a business looking to get relevant placement on Google’s page 1?
For the brick and mortar business the answer (for now) is Google Local listings. In some cases these local listings appear before the standard organic listings and a far easier to achieve.
If you are interested in learning more about this, contact me so we can have a chat about how I can place your business on Google’s Local search results.